RED Day: The Launch in LA
Posted on Sep 01, 2007 by mseymour7
RED has begun shipping their RED ONE camera After many people initially questioned the project and some even called it a sham, the RED team today proudly delivered their first 25 cameras. We were there to pick up our camera number 22. In characteristic RED style it was informative, crazy and a really great place to be.
One of the first cameras with HDforIndies Mike Curtis in the background
The RED ONE camera is one of the most hotly anticipated cameras to hit the production community in years. We will leave it to others to blog a blow by blow of what happened today. Instead we offer our insights on what this new camera may mean and some of the interesting aspects that were revealed as 20 or so die hard early adopters finally got their hands on truly affordable 4K digital capture.
Tomorrow these cameras head out into the world to start production. Jim Jannard is independently filming car racing out of town and shoots are scheduled from NY at sunset to the first of our own test shoots in LA. The in preparation to our online RED training which starts in October at
fxphd. These will be the first independent shoots - already there are 4 crews working with beta versions of the Camera. The most famous of shoot is Academy Award winning Director, Steven Soderbergh who has been filming (without fault) for over 6 weeks in Spain with a set of the pre-release cameras.
While today we were unable to really shake down the cameras, it was a very informative day for understanding the issues and some of the key workflow aspects of the RED vision. Plus as you will see below we certainly had some fun!
Configurations
One of the most interesting things is just how flexible a camera the final shipping model is for a DOP. The camera can be scaled up and down in terms of cages, grips, mounts and options. Unlike many cameras and nearly all pro-consumer cameras, the base camera is just the central housing and actually completely unusable. Not that it is technically wrong in anyway, but the base camera body does not even have a power supply, yet alone any monitoring or accessories.
This meant that a significant amount of time was spent with people building up and trying various modules and options for the cameras. Hiring (renting) the camera will be interesting as there really is no basic camera and you must have some options just to make it work. Of course DOPs love this amount of flexibility but as everything is modular it does take some getting used to and a good grip will be absolutely vital on any major project.
the basic camera without rails and attachments
It seemed like most of the options for the configuration of the camera are fully shipping. Tthere are some items such as the carbon fibre versions of the rails that were not, but we were pleasantly surprised at the depth of add-ons available - right now to camera focus hooks and spare cables.
One great piece of news is that RED is shipping lenses. Unlike the information that had been on the web site, many people including ourselves walked out with new and extremely competitively priced RED lens from today's launch.
Not all lens are shipping but several keys lens such as the short zoom 18- 50mm and the 300mm are released.
As of today, not all the features of the RED One are enabled. RED and Jim Jinnard in particular was very open about this. The company will be enabling a host of features over the coming weeks, but the camera is filming and outputting beautiful images in 4K. They decided to let early adopters get their cameras now - fully disclosing the limitations of 1.0. In fact Jim offered $5000 refund of their $1000 deposit and the full refund of anyone's plane ticket if after seeing the camera - someone decided to not proceed. No one to our knowledge took him up on the offer.
What isn't working? It has (as of today) no audio recording, no high speed or timelapse options, limited live outputs and no 2K windowing. Serious limitations to be sure, but these will all be software enabled in the coming weeks. It also only currently records to Compact flash the other recording options are also being rolled out in coming weeks, the crowd today did not seem upset by this. The transparency of the company and its willingness to work with its customers seems to have more than won over its new and potential customers. People just
"want" this camera to work and they are willing to work around problems just to be a part of the revolution - just to be a part of something that seems special.
What is working? The camera shoots beautiful 4K images in 24/25/30 fps. It is very much a non-sound film camera. There is software to convert the files - but no full workflow yet (see below). The signal to noise ratio seems amazing. The cameras are producing very low noise images from the Standard 320 ASA to 1000 ASA, in full 4K.
The camera may not have quite as much dynamic range as the new F23 from Sony - but then it costs a damn sight less (around 1/10th) and it shoots twice the resolution. The RED ONE does have a very nice feel to it - the camera is robust, professional and rugged - and weights in a little heavier than was once hoped - but it is a very serious camera. The RED team did this in under 2 years with a handful of staff. By way of comparison, Sony has 160,000 employees.
Shooting
The camera has a set of working menus that allow for common things such as formating media, controlling zebras (patterns that indicate exposure), and alike. Clearly more is to come. But the point of interest to fxguide was the first clear understanding of timecode issues and meta data on shot material.
Timecode. On the camera as it stands one can provide an external timecode signal, but one really needs to understand the innovative way RED ONE handles timecode to fully understand what is happening. The camera is designed from the ground up to shoot off-speed and only to data so it has the luxury of significantly improving how it handles timecode. First you need to set a project timecode for the codee you want to edit in. For example, if we were filming a 24P film finish independent feature, we would set the project timecode master to be 24P and as such there will be a sensible 24 frame per sec timecode assumed. Next you can set the shots frame rate or time base- so for example I may choose to shoot at 100 fps.
Internally the camera actually has 2 timecode formats, both SMTPE tracks in the technical sense. The first is the RUN RECORD code - or EDGE CODE which starts a 1 hour on each piece of media . Put in a new compact flash and it would start at 1 hour and sequentially record unique to that media timecode... always assuming 24fps in the sense of how you will edit it.
The Second is TIME - TImecode. This looks at the internal real world time clock of the camera and starts at that frame-sync and then runs on with a unique timecode for each frame. It runs even if that means it loses touch with the real world since you're filming at 4 times real world time ( 100 fps is about 4 times 24fps), but at least EVERY frame has a unique timecode. It is this second TIME - timecode that looks at the instant of a record button press at EXTERNAL code (if you set the camera for external code) . This is fairly significant, and avoids so many of the problems and knots you can get in with a P2 camera or varispeed.
Post Workflow Implications
Filming outside RED HQ in the OC California
The second key piece of post understanding is the role of Meta data, and it takes some getting used to. If you photograph a mountain with a digital SLR, you know that you can save the jpeg OR the RAW file. If you save the RAW file you can select different white balances etc while doing the photoshop import.
The same principle (but extended) is not possible for digital cine. Settinga white balance on set only affects only the PREVIEW output. The actual images are stored in a RAW format and you can adjust the motion picture's white balance later. Other things such as the ASA are really only metadata, but this is where it gets complex. If I expose a normally lit scene, do a white balance and record the frame -- it is the sensor image data and metadata reflecting what I happened to be watching on set which is recorded. Consider this like an on-set white balance monitor LUT.
If I change my ASA to be 1000 instead of the 320 recommended setting, on set it of course appears really blown out. If I stopped there - I could dial back the 320 ASA in post and no harm done. In reality, the only reason I would wind up the ASA is because I wanted to actually see things in the dark areas in the shot. So naturally now I would CHANGE the exposure to make the image look sensible. In the case of doing so, however, I am literally changing how much light reaches the sensor and I can not dial that out in post. So ASA is metadata - it is more a tool to allow you to focus on set on capturing different lighting conditions such as low ligh -- unlike exposure, which will change the actual recorded sensor data. As a rule of thumb, colour temperature, etc are all just viewing or monitoring settings -- but exposure, focus , and lens focal length (on a zoom) are baked in.
It is important for colourists in particular to know this, In the correct post pipeline -- even if on set the crew saw sepia tone images, the editor cut sepia tone images and the client hated sepia tone images -- the unaffected files can be maintained and popped back in an instant.
This need to preserve the post pipeline will no doubt takes months if not years for some people to understand and implement in post-production. But with 750 RED camera destined for LA alone, there is going to be a huge demand for intelligent new post-pipelines in very short order. To this end, beta versions of Scratch, RED CINE and the RED Alert software were shown. These three packages along with Final Cut Studio all support the intelligent RED workflow. RED CINE and RED Alert are free license free packages given out with the cameras. As of today only Red Alert is released and it is the most simple of the bunch.
RED Alert will will allow you to open RED files, save them as quicktimes in a variety of sizes and export footage to traditional post products such as AVID, Flame or DaVinci. RED Alert is not complex to use but with only this simple tool available as of today, any major production will need to be very skilled in its data management, for at least for the next few weeks until Scratch (from Assimilate) and Red's own RED CINE are released.
In coming days we will feature stories on RED Alert and how to use it as we prepare training material for fxphd's comprehensive online RED training which starts in October. This training will include lens, production, post and workflow discussion and will allow members to get their hands on greenscreen and test RED footage filmed around the world.
Fun
As promised ... here are the unboxing pictures.. of camera #22.
While most of the day was serious learning and discussion - we would be wrong not to thank the RED team for a great fun time. RED is actually a small team of only about 25 full time staff... it is Apple 1984 or Discreet circa 1996 and has a vibe of being rebellious and in the words of Jannard "we want to be disruptive." You have to love this company. One example: Jannard had some "Pelican" brand cases made for his own cameras with laser cut form. On the spur of the moment he generously decided to allow a few of us to buy these off him so we could easily ship our new cameras home. No sooner had a few people put their hands up to buy them - so to speak - than Jarred Land, one of the RED team, appears with a blow torch and asks if anyone wants to 'Brand' their roadcase !
Special thanks to Emery Wells for Stills photography.